DEEPS, Inc.
Head of Finance & Operations
Consumer Wellness CPG Startup · New York, NY
- Established the finance and operations function from the ground up — replacing founder-run spreadsheets with a structured operating cadence across cash, inventory, procurement, fulfillment, and customer support.
- Rebuilt SKU-level demand planning and reorder logic, improving forecasting accuracy by 55% and cutting excess stock exposure by 35% via a weekly planning system syncing Shopify sales, vendor lead times, MOQs, inventory, and cash position.
- Built rolling 12-month cash flow forecasts, 3-statement models, product-level margin analysis, and dashboards tracking $400K+ in operational spend; allocated $200K in launch capital across 3 product SKUs.
- Deployed AI-assisted internal tools across procurement, inventory tracking, customer support, and reporting — eliminating manual tracking and saving ~10 hours per week.